About us

Get to know the roots behind the vision. Our story, our values, and why we’re the go-to crew to bring your creative mission to life.

Why Hiphopadellic

Because we know how hard it is to find a team you can truly trust. With us, all services are contractually agreed upon, and as a platform, we protect you from fraud or false promises.

Our promise

We connect you with real professionals and guarantee legal and effective projects. Your money is safe with us, and your music is in good hands.

Our experience

Real experiences have taught us to recognize authenticity and create a safe environment for artists.

Our goal

We provide you with the tools, the team, and the trust you need to make your dreams come true.

Our mission

We are the bridge between talent and services in the music industry. We are here to connect, protect, and make projects a reality.

Our vision

A music scene where respect, transparency, and growth are the norm.

Our Team

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    Henny

    Founder & Executive Producer

    Music isn’t just my passion – it’s my purpose.

    After the loss of Nipsey Hussle, I knew I didn’t just want to be part of the rap game, I wanted to change it. His legacy lit a fire in me to serve the culture, connect the people, and leave something real behind.

    My focus at hiphopadellic is to execute music projects from start to finish. Over the past 10 years, I’ve built strong connections in the global music and rap industry while managing all hiphopadellic projects. I’m here to provide you with professional guidance for your project and to help you unlock the full potential of your talent.

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    Big Zoe

    Co-founder and Executive Producer

    My heartbeat is a beat and music’s been in my DNA since day one. From writing rhymes to building this platform, I’ve always moved with discipline and perseverance, the same mindset I learned from sports.

    Since the very beginning of hiphopadellic, Henny and I have been shaping and building all of our releases side by side. Bringing music projects to life from the first idea to the final product, is what drives me most. I’m here to support you at every step and make sure your vision turns into reality. Let’s take your project to the next level together!

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    Maejia

    Project Manager & Singer

    Music has always been my vibe – singing, dancing, and playing in bands showed me how it can change lives in ways nothing else can. I’ve been through my share of challenges, and each one taught me to stay grounded, keep my focus, and move with purpose.

    From the moment I linked up with hiphopadellic, I knew this was family, a movement focused on pushing artists to the next level. Since day one, I’ve been holding it down with the organization and behind-the-scenes work that keeps our projects moving. Whether it’s laying down support vocals, catching moments on camera, or making sure the vision gets executed right, I’m the one making sure nothing gets left behind.

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    Juanes and Builesmith

    Creative Direction: Film and Photography

    We are two brothers from Medellín, Colombia, who grew up surrounded by rap music until we naturally became part of the scene ourselves. At the University of Medellín, we studied Cinematics and discovered our true passion for transforming visions into living visual experiences. 

    Since then, we’ve collaborated with Colombia’s rap elite like Granuja, Mañas Ru-Fino, The Colombians and many more, creating visual projects on a daily basis. As the main creative force behind hiphopadellic’s video work, we’ve found partners and friends who share our vision and passion. Together, we produce high-quality music videos, documentaries, and more with a wide range of artists and personalities in the culture.

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    CHROMYND

    Graphic Creative

    Coming from Colombia’s rap capital Bogotá, I’ve been living and breathing Hip Hop culture since day one. That influence flows directly into my art, where rap has always been my biggest inspiration. From a young age, I fell in love with graphic design and kept pushing my craft ever since. 

    At hiphopadellic, I lead graphic design and branding, making sure our global brand always stays true to the unique identity I’ve built with love and passion. First impressions matter! My mission is to catch people’s attention through authentic and powerful visuals.

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    xthedoc

    Marketing Expert, Producer and Rapper

    xthedoc lives and breathes this culture. Since he was a kid, hip-hop has shaped his world, bumping rap every day, sharing that same spark with Henny back in school, and already touching stages most people only dream of. He performed twice at the legendary Hallenstadion in Zürich, rocking thousands and proving early on that he was built for this.

    I studied sound engineering and gained years of experience running ads for some of the most renowned marketing companies in Switzerland. Today, at hiphopadellic, I lead all advertising campaigns and play a major role in our overall marketing strategy.

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    Shine

    Music Producer

    Shine brings the heat! I’ve been building with hiphopadellic for years, working with different artists across the globe. Music has always been the driving force in my life, and with hiphopadellic I found a movement where this passion truly connects. 

    It all started with a beat package I sent out. From there, we’ve landed several placements on my instrumentals and built a strong creative bond. Today, I work closely with the team on music production, always pushing to create fresh sounds and take every project to the next level.

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    RatalBeats

    Music Producer

    I grew up deep in rap culture, but also surrounded by classic samples and soul music. Something you can clearly hear in my production. 

    I first connected with hiphopadellic on a trip to Amsterdam, and later we spent over two months together in Medellín, where we produced more than 40 songs. Whether it’s recording, mixing, or building a track from scratch, I know how to bring ideas to life and shape them into something real.

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    Dr. Marco Neeser

    Lawyer

    I’m an attorney-at-law with a PhD on artist agreements and deep roots in the entertainment world. As a founding partner at Uto Legal in Zurich, I focus on the music, film and media industries — supporting artists, producers, record labels, and technology startups in all matters of contract, copyright, licensing, and trademark law.

    Whether it’s contracts, copyright, or media law — I make sure your work is protected and your vision stays free.

Our partners

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The Beginning – Two Dreamers, One Vision

Sometimes life rewrites your plans. My dream of a pro sports career fell apart – but maybe that was exactly what needed to happen. In 2019, after the tragic death of Nipsey Hussle, my mindset shifted. I dove deeper into hip-hop, freestyled at home, and didn’t miss a single release. Zoe was fighting his own battle at the time – after a few months in Zurich’s jail, he came back with a clear mission: to reset his life. The universe brought us back together, two childhood friends, stronger than ever.

One afternoon in March 2020, in a small corner of Sirnach, Switzerland, I had the idea for something I always wanted: a platform that connects artists, industry contributors, breaks boundaries, and creates real opportunities – and that’s how hiphopadellic was born. We started with an Instagram page, working on building our platform with the goal of launching our own app, dreaming even bigger. In our first year, we made a major move: we connected internationally with El Pinche Mara, an authentic Mexican rapper. Our first feature – and proof that our dream could actually become a reality.

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Growth, Connections, and a First Major Shoutout

In May 2021, fate led us to Costa Rica, where we met national artist Crypy. Together, we produced the track “Big Man” – with none other than The Game. Henny was a huge fan growing up, and now we had our own production with him? Surreal!

Our hard work paid off:

  • 10K followers on Instagram
  • Shoutout from Fat Joe and Millyz – two absolute legends
  • Our first visit to Berlin, where we connected with Carhartt WIP – a brand that embodies hip-hop like no other

We also worked on our West Coast Bundle project with artists like Nhale (son of Nate Dogg), El Pinche Mara, Lil Wacho, and Robot95. The next big step: we left Switzerland and moved to Costa Rica to take Hiphopadellic to the next level.

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Skyrocketing – From Costa Rica to New York and Colombia

January 2022 started with a bang: We released “Big Man” with The Game, Crypy, and Hubba Watson – our first official release under hiphopadellic. Shortly after, Millyz came to Costa Rica to shoot the music video for our track “Loco.” The connection was instant – we partied, worked, and he believed in our vision. He opened the doors to New York and Boston for us. 

Suddenly, we stood in front with:

  • Jadakiss
  • Styles P
  • Dave East
  • Statik Selektah

Millyz and his team treated us like family — a rare feeling in a cold industry. In Costa Rica, we connected with legends Toledo and DjP, hit their shows, then returned to Switzerland before heading to Colombia with Millyz. Medellín opened new doors: Rudeboyz, Ily Wonder, Juan Sinatra, Métricas Frías — and a music camp full of heavy hitters. But August in Medellín was the real wake-up call. We interviewed artists, made contacts, and saw how tough the industry is without the right connections. Still, we kept the dream alive.

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Reality Check – Pain, Losses, and a Tough Winter

The year started with promise:

  • Video with Swiss rapper Dimeh in Paris
  • Meeting with reggae artist Cali P in Zurich

But then came a heavy blow. Our second trip to New York was a disaster – we lost a lot of money, a lot of time, and saw how hard the business really is. The only bright spot: reuniting with Styles P, a wild video shoot with Dave East, Jim Jones, and D. Jones at Mazza Waterpark in the Diamond District, plus an intense studio session with Dave East at a legendary studio in Times Square.

After the chaos, we moved to Envigado, Medellín and reality hit fast. We invested in the wrong people, lost time, and our app production stalled. We almost gave up, until Henny got invited to the exclusive J Balvin Jordan launch — a reminder to keep pushing. Zoe held it down in Switzerland, making side money to keep the vision alive.

In November, we hosted a Medellín music camp with RatalBeats featuring Adje, Akapellah, Toby Letra, Totoy El Frío and more. Despite the setbacks, we proved one thing: we’re still here.

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The Turnaround – Focus, Hustle & New Investments

The year started rocky again – wrong people, more lies, financial setbacks. But this time, we didn’t let it break us. We sorted things out, found new business partners, and worked harder than ever.

Then came the next big thing: shoots and interviews at the legendary Kapital Music Studio in Medellín – where Ryan Castro, Nicky Jam, and Blessd have recorded their hits. Our video was so strong that Kapital Music posted it in collaboration with us.

  • Henny kept the movement alive in Medellín, while Zoe hustled in Switzerland to financially stabilize the business.
  • Work by day, hustle by night

With new energy, we finally invested in the right people and companies – making major progress with our platform.

In October, Zoe flew back to Medellín, reconnected with Adje, and continued our mission: music connects – and hip-hop knows no boundaries.